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Wired wrote about it, but even before that it was in our
hearts and on our minds. If trade-secrets ruled the day in the
20th century - transparency will rule the day in the 21st. The
words competition and secrecy will be exchanged with collaboration
and openness. Companies that fail to see this will find it harder
and harder to gain the devotion of us, the “e” generation.
The “e” means we
are empowered. As consumers, as professionals, as social
networkers, as voters, and as evangelists. Believe me, you want us
on your side. What we lack in numbers we make up for in
determination and knowledge. Leveraging the internet to make real
changes is second nature - and it will happen.
We can’t be bought
or sold by a television network - we really aren’t into TV,
it’s
too - linear, too “photoshopped,” or too fake. Our real news media
has become
satirical and our satirical news
media has become real,
and we recognize that.
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